With this year’s SEMA Show fast-approaching, Volkswagen has just unveiled a trio of modified, off-road-oriented concept versions of its Atlas model, showcasing the German SUV’s potential as a platform for customization. Though the three concepts are largely off-road-focused, each version was built with a different focus in mind, highlighting the mid-sized model’s overall versatility and generally rugged nature.
The first of the trio is known as the ‘Atlas Adventure Concept’ and it’s a hardcore overlanding rig with Baja Designs lighting, Overland Equipment fold-over roof tent, retractable Thule awning system, H&R suspension, and Yokohama tires shrouded in Air Design USA fender flares. The Atlas ADV also gets a DJI Mavic drone with an external REVL action cam, a smattering of protective interior bits from Volkswagen’s accessories catalog, and a custom topographical-themed vehicle wrap. The second concept was designed by Swedish outdoor and transportation product powerhouse, Thule, and like the ADV-version, has lifted H&R suspenders and Baja Designs lights, plus its own 20-inch satin-black Vossen CV10 rims, blacked-out trim and roof, a bike rack, Tepui Autana 4 rooftop tent, and Thule’s HideAway 8.5-foot awning and Wingbar Evo roof rack. The last of the three concepts; the Atlas Basecamp, was already revealed a few weeks back, though VW has now announced that the fifteen52 wheels the concept wore will enter production in the fall.