When it comes to the automotive world, few brands are as widely beloved and respected as Ferrari. Their works are so impactful, in fact, that an Italian court just ruled that the Ferrari 250 GTO (the world’s most expensive car) is more than just a car — it’s a work of art. Now, for the first time ever, the marque is preparing to open a dedicated public exhibition they’re calling Universo Ferrari.
For the event, Ferrari will be opening the doors of their headquarters in Maranello, Italy — as well as temporarily annexing other locations around their home city — to display all of their latest models to their customers. That includes a close-up view of the new, ultra-quick hybrid SF90 Stradale. Luckily, however, you don’t have to be a hyper-rich elite to enjoy the show, as they’ll also have set days during the exhibition for the general public’s benefit. Set to open next September, this is primed to be a once-in-a-lifetime experience for all fans of the Prancing Pony brand, their cars, their business, and their history.