UA’s Employee-Driven Capsule Celebrates Black Culture & Baltimore

Jan 29, 2021

Category: Style

To say that 2020 was a year of upheaval is perhaps putting it too lightly. But it was also full of hope and the beginnings of significant, necessary progress — especially through the BLM movement. Under Armour seems to have taken that to heart and, in light of it, has worked directly with their own employees to create a capsule collection honoring Black History Month and the brand’s home city of Baltimore.

Helmed by Devin Allen — an artist, community leader, Gordon Parks Foundation Fellow, and UA photographer from Baltimore (whose photos have graced the cover of TIME Magazine twice) — the UNDR ARMR x DVNLLN Collection features a range of apparel and footwear designed specifically to celebrate Black Baltimore. Better still, the collection — which features Allen’s own photography taken throughout the city of Baltimore — directly benefits the brand’s partnership with two Baltimore-based nonprofits. And while the gear itself is plenty special, it’s the underlying message of strength, resiliency, community, and progress that really helps to set it apart. The collection drops everywhere on February 5th, 2021.

Learn More: Here

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