Though Under Armour got its start by producing moisture-wicking compression shirts and shorts, over the last quarter-century, the Baltimore-based brand has branched out into other performance-focused garments and gear spaces where it’s proven to be an incredibly innovative force. And this propensity for pushing the envelope in the activewear industry is on full display with Under Armour’s latest release, the all-new UA Flow Velociti Wind shoe.
When developing these cutting-edge athletic shoes, Under Armour primarily focused on minimizing weight without compromising durability, comfort, or traction. This would ultimately be achieved through jettisoning traditional soles — typically the heaviest part of a shoe — and replacing them with Under Armour’s new UA Flow midsole and an all-in-one cushioning system that enables the UA Flow Velociti Wind to tip the scales at just 8.5oz (for a men’s size 9). Taking place over the course of three years, this extensive R&D process included more than 17 rounds of material testing, 9 rounds of biomechanical testing, and 15 rounds of shoe testing that included some 130 tester wearers logging over 11,000 miles in the new shoe. Priced at $160, the Under Armour UA Flow Velociti Wind shoe is scheduled for a global launch on March 3, 2021.
