It’s not that much of a surprise that a few years after buying fitness apps MapMyFitness, MyFitnessPal, and Endomondo for a collective $710 million that Under Armour is building out their own line of shoes that can track your activity and display it on your phone. What is surprising, however, is just how good a job the brand has done rolling out their updated line of Record Equipped Shoes.
This updated and expanded line will improve on the Speedform Gemini 2 that the Baltimore, Maryland based athletic company released earlier this year. It promises to be better both in terms of the technology integrated into the runners and and the fit and feel.
The three shoes (Speedform Gemini 3, Speedform Europa, and Speedform Velociti) all feature an integrated battery and series of sensors that can tell when you are starting to run, and then begin recording all the run data you’d expect (cadence, time, distance, etc.). What sets these apart from other fitness trackers is that the shoes don’t have to be linked to your phone while working out. They track your runs independently and then provide information when back in range for you to view on your phone screen. Along with getting the expected readouts, these shoes also promise to give you a sense of how tired your muscles are by preforming something they call the ‘Jump Test’ that helps you determine what workout will be most beneficial on any given day. Outside of these more tech specific specs, each one of the shoes in the line are designed for a specific type of run and a specific type of fit – so you can find your perfect everyday running shoe without compromise. You can expect these to be in stores this coming year where they’ll retail for north of $140. [Purchase]
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