A big part of the reason that Under Armour has stayed ahead of the game in regards to athletic wear is their constant innovation. They have dedicated themselves to developing and producing new and original technologies to give the modern athlete an edge in everything that they do. And their next step forward comes in the form of a new sneaker, which they are calling the ArchiTech Futurist.
The most striking thing you might notice about this shoe is its lattice-cut midsole. The unique look was actually achieved via 3D printing and offers what the brand claims is “infinite cushioning and support.” They’re also equipped with the brand’s Speedform upper – a precision fit technology designed to mold the sneakers perfectly to your feet. Lastly, Under Armour has steered away from laces in favor of a compression wrap system with a center-placed 1/4 zipper to achieve a tailored fit and seamless feel. When they’re released, these high tech sneakers will retail for $300. [Purchase]