In just a few hours, LeBron James will make his triumphant return to Cleveland as the Cavaliers kick off their season opener against the New York Knicks. Nike is celebrating the return of the King in this 2-minute short called “Together.”
James of course left his home state back in 2010 to join the Miami Heat, where he ended up winning two NBA championships. Now LeBron is hoping to do the same for the city of Cleveland, and they’re behind him. In this black and white short, the entire city comes together to recite the growing chant of, “Hard work, together,” as the music builds in the background. The commercial will premier on television during the game tonight.