Tito’s Co-Opted Hand Cleanser Is Here To Make Sanitizing Simple & Effective

When times take a turn for the worse, our human inclinations can sometimes seem flawed. Right now, for instance, Austin, Texas’ craft vodka powerhouse, Tito’s, has gone so far as to release statements reminding individuals of its use as a cocktail-enhancing alcoholic beverage — not a cure, or sanitation practice — that will rid the masses of coronavirus. Since it’s become immediately clear that its beverages are being used in interesting ways, the company has announced that it, too, will be dipping its toes into the widespread production of hand sanitizer.

Tito’s recently-announced ‘Hand Cleanser’ is the product of a pairing with permitted distillation services like Vodka Kings, who will be bringing the ethanol-based sanitation solution to the masses sometime in the near future. As of right now, over 24 tons of the company’s hand sanitizer is slated to be delivered to at-risk communities, with the vast majority of the solution arriving as a free alternative to other reputable deterrents already on the market. Each bottle will feature Tito’s traditional branding and will adhere to the stringent guidelines set forth by both industrial, and governmental sanitation agencies. Head to Tito’s website to learn more.

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