While many companies have built their entire reputation around the preservation of our planet, two high-profile names in the outdoor industry have taken the spotlight with their most recent project. The North Face, a prominent outdoor apparel brand, and the esteemed centurial publication, National Geographic, have joined forces to release the conservational (and very attractive) Bottle Source Collection.
Since 1950, our plant has garnered over eight billion metric tons of plastic waste. With a predicted rise of 24 billion metric tons of waste (for a grand total of 34 billion) by 2050, The North Face and National Geographic have decided to challenge the norm, creating an entirely new selection of “upcycled” clothing. The collection features a handful of hoodies, sweatshirts, and t-shirts dressed in tasteful branding, with the emboldened mission statement — “WASTE IS OVER” — at the forefront. Each garment was created from single-use plastics that have been requisitioned from U.S. National Parks and public areas, including the Great Smoky Mountains, Yosemite, and the Tetons. If you’re interested, the collection can be found on The North Face’s website — and with each sale, the company has pledged to donate $1 to the National Park Foundation for ongoing sustainability efforts.