Ever since Polaroid relaunched back in 2017, it’s stopped at nothing to solidify its relevance amongst the current generation’s shutterbugs, whether that was through expanding its camera range, introducing new films, or even teaming up on a number of cross-industry collabs. Suffice to say — the brand may have been on the brink of extinction, but thanks to the efforts by the Impossible Project, it’s back and here to stay.
For its latest project, Polaroid has teamed up with Teva on a nostalgic capsule inspired by sustainable adventure. Included in the collection are two pairs of sandals as well as a classic instant film camera. In the case of the former, this means that Teva has taken its Original Universal and Midform Universal silhouettes and treated them to grey and red colorways as well as Polaroid’s iconic rainbow spectrum. Made with a combination of recycled plastic and plant-based materials, they make for quite the retro revival. And when it comes to the camera, you’ll find Polaroid has refurbished a number of its 600 cameras, added some unique co-branding, and fitted them with a REPREVE recycled yarn strap. The collection is available now starting at $70.
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