Ten Thousand’s ‘Grit’ Apparel Capsule Was Designed With Customer Input

Jul 16, 2021

Category: Gear

Product development is Ten Thousand’s bread and butter. Between its team of elite athletes and its expansive customer community, the New York-based outfit routinely performs some of the most thorough field testings in the industry. As if that wasn’t enough, though, Ten Thousand has just dropped some limited-edition apparel created in collaboration with members from its loyalty program.

It’s called the ‘GRIT’ collection. Comprised of the brand’s bomb-proof Durable Shirt and incredibly versatile Interval Short, it features a custom graphic conceived by Decem Milia customer Chris Lattimore. One amongst hundreds of other submissions, Lattimore’s design was picked because it best encapsulated the Ten Thousand mantra: ‘Better Than Yesterday.’ In typical Ten Thousand fashion, the pieces are simple, understated, and inspired by the pursuit of persevering in the face of adversity. Done up in black-on-black with a ghosted ‘GRIT’ logo, they’re available now starting at $34. You’ll have to act fast, though — chances are good that the collection won’t be around for long.

Purchase: $34+

Photo: Ten Thousand
Photo: Ten Thousand

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