Tecnica’s ORIGIN Is The First-Ever Customizable Trail Running Shoe

Jun 13, 2019

Category: Gear

Over the last decade, trail running has grown in popularity, as more athletes prefer scenic trails to neat tracks and paved roads. With that in mind, the Tecnica ORIGIN Trail Running Shoes were created, introducing a novel approach to footwear design by taking into account body composition.

According to Tecnica, the ORIGIN is the first-ever trail running shoes with a customizable fit. Using a simple digital app, specialty retailers will select one of the four variations of the ORIGIN shoes to best match the requirements of a specific runner’s feet. Each model of the ORIGIN differs in the level of support and cushioning for, fulfilling the requirements of a wide range of body types. After the particular ORIGIN model is selected, the footwear’s uppers and footbeds can be thermo-molded to the person’s feet using Tecnica’s patented Custom Adapted Shape (C.A.S.) Machine. After a 15 minute in-store process, the ORIGIN shoes will have a second skin fit, matching your unique soles. These custom trail running shoes come with exclusive Vibram Megagrip outsoles, full-stretch fabric, XT midsoles, and an integrated lace design. You’ll be able to slip your fit into the ORIGIN shoes in spring of 2020 for $170.

Purchase: $170

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