This Chrono Honors TAG Heuer’s First Timing Sponsorship At The Monaco GP

Originally released in 1969, TAG Heuer’s Monaco watch is one of the Swiss horological outfit’s most celebrated timepieces ever, and despite being named after the iconic Grand Prix race in the French Rivieria micro-state, Heuer has never actually served as the official timing sponsor for the motorsport event. For the first time, however, TAG is taking the place of Rolex as the race’s official timing sponsor for the next iteration of the Monaco GP— an occasion being marked via the release of a new limited edition Heuer Monaco watch.

Christened the “Grand Prix de Monaco Historique,” the chronograph sports a 39mm polished case with matching chrono-pushers and a knurled crown. Sporting an antique Grand Prix race car icon between the 1 and 2-hour markers, the watch’s face consists of a bold, dual-hue scheme with a silver center, and markers, complemented by a deep burgundy background and subdials. Heuer has further upped the exclusivity of this limited edition watch by limiting production to just 1,000 units worldwide — all of which come in a special limited edition gift box. Pricing for the TAG Heuer Grand Prix de Monaco Historique Edition Chronograph has been set at $6,850, with shipping scheduled to begin in the coming weeks.

Purchase: $6,850