This Chrono Honors TAG Heuer’s First Timing Sponsorship At The Monaco GP

May 11, 2020

Category: Style

Originally released in 1969, TAG Heuer’s Monaco watch is one of the Swiss horological outfit’s most celebrated timepieces ever, and despite being named after the iconic Grand Prix race in the French Rivieria micro-state, Heuer has never actually served as the official timing sponsor for the motorsport event. For the first time, however, TAG is taking the place of Rolex as the race’s official timing sponsor for the next iteration of the Monaco GP— an occasion being marked via the release of a new limited edition Heuer Monaco watch.

Christened the “Grand Prix de Monaco Historique,” the chronograph sports a 39mm polished case with matching chrono-pushers and a knurled crown. Sporting an antique Grand Prix race car icon between the 1 and 2-hour markers, the watch’s face consists of a bold, dual-hue scheme with a silver center, and markers, complemented by a deep burgundy background and subdials. Heuer has further upped the exclusivity of this limited edition watch by limiting production to just 1,000 units worldwide — all of which come in a special limited edition gift box. Pricing for the TAG Heuer Grand Prix de Monaco Historique Edition Chronograph has been set at $6,850, with shipping scheduled to begin in the coming weeks.

Purchase: $6,850

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Spyderco's SwayBack Is A Top-Shelf Take On Classic English Jack Knives

Marcin Slysz designs a modern, premium materials interpretation of the classic knife.

Posted By Tim Huber

Partner
Featured Image

Shinola Adds Exclusive Pewabic Clay Dials to the Runwell 41 Watch

The collaboration between the two Detroit-based companies allows you to wear a piece of Motor City history on your wrist.

Posted By

Oct 15, 2021

Featured Image

Reebok Pays Homage to Keith Haring with Latest Capsule of Kicks

The sneaker brand redesigned five classic designs around the late street artist's work.

Posted By

Oct 14, 2021

Featured Image

The 15 Best Vintage Reissue Watches to Buy in 2021

The best representatives of the watch industry’s hottest trend.

Posted By

Oct 14, 2021

Featured Image

Fortis Brings Back the Marinemaster as a Striking Luxury Diver

The resurrected dive watch makes for an affordable alternative to the Patek Aquanaut.

Posted By

Oct 14, 2021

Featured Image

Style Guide: Moonage Daydream

Take one giant leap with this lunar-inspired gear & apparel ensemble.

Posted By

Oct 13, 2021