TAG Heuer’s Smartwatch Gets A Super Mario Edition Thanks To Nintendo

Jul 13, 2021

Category: Tech

Watch brands are increasingly turning to unexpected IPs for imaginative collaborations, from a Budweiser-branded G-SHOCK to Audemar Piguet’s notorious Black Panther Royal Oak Tourbillon with Marvel. The latest is TAG Heuer, which has teamed up with Nintendo for a limited-edition Super Mario smartwatch.

The TAG Heuer x Mario Connected Watch Limited Edition adds a number of Italian plumber-inspired design cues to the Swiss smartwatch. A red Mario “M” is engraved in the watch’s crown, while mushroom, pipe, and star icons adorn the bezel. There are also a number of exclusive Mario-themed dial options to choose from, ranging from retro to modern Mario themes. But perhaps the most intriguing thing about the watch is the level of gamification it brings to the smartwatch activity tracking experience. Meeting your steps goals levels up Mario, triggering motivating animations from the world’s most iconic video game character that play out on the dial when you reach 25%, 50%, 75%, and 100% of your goal each day. The TAG Heuer x Mario Connected Watch is priced at $2,150 and is limited to 2,000 watches. It will go on sale on July 15 at select TAG Heuer boutiques and the brand’s website, where you can register your interest now.

Purchase: $2,150

Photo: TAG Heuer

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Tech

This Rigid Collapsible Tote Bag Packs 70L Of Waterproof Storage Space

An ultra-rugged and versatile rigid tote hybrid with a 50lb gear capacity.

Posted By Tim Huber

Partner

This Lightweight & Thin G-SHOCK Watch Is Still As Rugged & Capable As Ever

The thinnest in the series, it's marked by a slim module and carbon core guard structure.

Posted By Sean Tirman

Partner
Featured Image

Samsung’s Curved 49″ Gaming Monitor Uses LED Tech From Its Neo TVs

An addition that makes it twice as bright as its predecessor.

Posted By

Jul 30, 2021

Featured Image

At Long Last, Bang & Olufsen Finally Drops Its First ANC True Wireless Earbuds

Built with passive sealing, a dedicated DSP chip, and six integrated microphones.

Posted By

Jul 29, 2021

Featured Image

Sony Expands The Alpha Line With Its First E-Mount Camera Aimed At Vloggers

Catering to creators with a setup that's as compact as it is capable.

Posted By

Jul 29, 2021

Featured Image

Tesla Finally Brings Its Ultra-Dense, Compact Megapack Batteries To Market

A 1 Gigawatt hour array (334 units) can power every home in San Francisco for 6 hours.

Posted By

Jul 28, 2021