Sony Expands The Alpha Line With Its First E-Mount Camera Aimed At Vloggers

Over the years, Sony has steadily rounded out its award-winning Alpha line with cameras of all purposes and price points. Though it was originally marketed as a system for professional still photographers, it now includes everything from compact point-and-shoots to ultra-capable video offerings.

The latest addition to the Alpha family comes in the form of the ZV-E10, the first interchangeable-lens Sony camera to be aimed at vloggers. In practice, this means that it’s designed with tons of video-focused hardware, such as a fully articulating display, a zoom lever, and a multi-directional microphone that even ships with its own windscreen. Not only that, but it also includes a front tally lamp and a red frame marker to make it easy to see when you’re recording. And when it comes to specs, the Alpha ZV-E10 is certainly no slouch. Built around a 24.2MP APS-C Exmor CMOS image sensor and BIONZ X processor, it offers 4k video, 1080p slow motion, and a host of vlogging-specific functions like “Background Defocus,” “Product Showcase Setting,” and electronic image stabilization with an “Active Mode” for run-and-gun recording. You can pre-order the body now for $700, with an optional 16-50mm zoom lens adding another 100 bones.

Purchase: $700+