Revealing their new A7R III mirrorless camera, Sony once again has set a new standard for photography equipment. Here, the new iteration brings with it much of the same technology featured in the A9 but at a more affordable price (relatively speaking of course).
Nevertheless, this camera clearly means business. It comes equipped with a 42.4 MP back-illuminated Exmor R CMOS sensor with a gapless on-chip lens design, an all-new LSI and upgraded Bionz x-processing engine to take processing speed to the next level, and an advanced hybrid AF system complete with 399 focal-plane phase-detection AF points and 425 contrast AF points. Combined, this tech results in a camera that delivers outstanding performance in low light, and focus acquisition nearly twice as fast as the A9. You can also shoot up to 10 fps via its high-speed-shooting functionality and beautiful 4K HDR video while enjoying super quick transfer capability thanks to the A7R’s USB 3.1 connectivity.
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