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Sony Bolsters Its APS-C Lineup With The Alpha 6600 Mirrorless Camera

Sony’s Alpha lineup has always been a solid contender in the APS-C space, offering revered mirrorless models like the A6300, 6400, and 6500 to satiate the midrange camera crowd. Now, the company has finally announced the next iteration of its famed crop-sensor device — the compact, but powerful Alpha 6600.

The Sony A6600 retains many of the same design principles associated with its predecessors, including the exceedingly small, rectangular silhouette that’s become a trademark for the flagship. A 24.2-megapixel Exmor CMOS image sensor and Bionz X image processor have been implemented for those who are interested in shooting speedy, high-resolution stills. To accent this, the camera boasts the company’s lauded Fast Hybrid/Real-Time AF system, which can pinpoint a subject and lock them in focus in under 0.02 seconds, allowing for stable, continuous shooting at up to 11fps. Five-axis image stabilization returns to the fray, helping to ease the inevitability of blurry shots as a result of low-light or minuscule shutter speeds. As far as video capture is concerned, 4K HDR recording without pixel binning, a headphone jack for audio monitoring, and enhanced color reproduction instill confidence in a variety of shooting applications, from action sports to weddings. The Sony A6600 is available for pre-order at an attractive price of $1,400.

Purchase: $1,400