Snow Peak Sake

Jul 17, 2017

Category: Vices

As long as people have been hiking, they’ve been bringing bottles of booze along with them. Usually whiskey. Sometimes rum. But almost never sake. Snow Peak, the Japanese outdoor retailer, is teaming up with Asahi Shuzo to change that.

Snow Peak is no stranger to Sake. Last year they released a titanium sake bottle along with a couple pair of cups intended for use out in the woods. While well received, it apparently didn’t quite sate their thirst for rice-wine. This September they plan on releasing a special sake developed with Asahi Shuzo – and they’ve really gone all-out. The collaboration bottle will be sold at both select liquor stores and a number of Snow Peak retail locations – all of which are now in the process of getting liquor licenses. And the bottle itself was apparently prototyped something like 30 times before landing on the black-on-black design. Around 48,000 of these are going to be made in the first year of production, so hopefully we can manage to get our hands on a few.

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