Snapchat, the Los Angeles based tech company, made some serious news at the end of last week. First, they announced that they were changing their name to Snap Inc. (meh) Secondly, they rolled out a brand new piece of hardware – their Spectacles.
These sunglasses will feature a small high quality video camera on one side, and a set of lights on the other that turn on when you record. With just a touch of a button users will be able to capture up to 10 seconds of video at a time which then upload to their smartphone and post easily via the popular app. When not in use, these specs can easily charge up in their case. It is hard to look at Snapchat’s new Spectacles and not think about Google Glass. Despite their enormous resources, the tech giant failed rather spectacularly in getting everyday people interested in the futuristic Glass platform. Our guess is that if Snapchat or – er – “Snap Inc.” manages to get people interested in these, a lot of ink will be spilled praising the abilities of smaller and more nimble companies. If they fail? We’re betting on headlines like “Why can’t the tech community learn their lessons?” Either way, now you know what your kids mean when they say they want Spectacles for Christmas. These are expected to go for $130. [Purchase]