Singer Vehicle Design, the California auto shop known for refurbishing and customizing gorgeous Porsches, just made an announcement that has us floored. They’re launching an entirely new brand dubbed Singer Reimagined and they already have their first watch; the Track 1 Chronograph.
It is hard to know where to start on this watch. First and foremost, the thing is beautiful. The face of the timepiece obviously pulls its inspiration both from vehicle dashboard instruments and from the classic watches of the 1960s and ’70s. Unlike most chronograph watches you’ll see – this one features no subdials. The two chronograph dials are situated coaxially around the exterior of the watch face. Just as striking as the timepieces design is the movement that drives the thing. Dubbed the AgenGraphe, this 67 jewel automatic movement is made up of 447 different parts and is the result of over 10 years of work. The whole thing – face and movement – are both encapsulated in a 43mm grad 5 titanium case. This material, when paired with the calf leather pin-buckle strap, make it as pleasant to wear as it is nice to look at. The watch will be limited to 50 units, and will retail for roughly $41,000.