Support The Ocean With This Shinola Watch Made From Single-Use Plastics

With the environment’s future having finally become an issue of mainstream importance, manufacturers across all industries are beginning to implement ambitious sustainability initiatives as a means to slow our pollution of the planet. In the horological world, this has led to the creation of innovative timepieces made with recycled materials. Just take Shinola’s latest watch, for instance.

It’s called ‘The Sea Creatures,’ and it’s been named in reference to the ocean-bound plastic used throughout its construction. As such, the 40mm case comes crafted from #tide granules with a stainless steel core. Water-resistant up to 10 ATM, it sports a unidirectional dive bezel and some unique submarine hatch-inspired details. And that’s not all; Shinola has also made the watch’s strap out of sustainable #tide yarn, a fiber that’s comfortable, durable, and incredibly easy to clean. Rounded out by a dial that features a unique “squircle” shape, aquatic-inspired textures, and some blue SuperLumi-Nova indices, The Sea Creatures is made only better by the fact that it keeps ticking courtesy of a high-accuracy Argonite 715 movement. Available in five different colors, it ships in an upcycled airline uniform pouch. You can pick it up now for $450.

Purchase: $450