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Shinola Unveils A Traditional Steel Link Bracelet For The Apple Watch

The Apple Watch may be the best-selling watch in the world, but it remains a polarizing prospect for fans of traditional timepieces. Shinola is looking to bridge the gap between old and new with a classically-styled stainless steel bracelet that’s designed specifically for the Apple Watch.

The bracelet, with its 20mm lug width, will fit the 38 or 40mm Apple Watch. Designed in the iconic three-link oyster-style pattern, the bracelet’s brushing matches the finishing on the silver stainless steel Apple Watch almost perfectly, making for a seamless match. An adapter on the bracelet makes installation a breeze, while the polished butterfly clasp with its interior Shinola lightning bolt logo adds a classy and convenient touch. The Shinola Stainless Steel Bracelet for Apple Watch seems like the perfect way to add a bit of traditional sports watch style to your next-gen smartwatch, and it’s available now for $255.

Purchase: $255