Shinola is no stranger to collaborations. The Detroit-based brand has rocketed in popularity over the last several years, which has opened the door to a slew of collaborations. While Shinola is primarily known for its watches and leather goods, the brand has also released an array of bags, clocks, journals, and even candles. Even though Shinola has established itself as a brand that offers a wide variety of offerings, its latest collaboration may be Shinola’s most ambitious and unexpected yet, as it just released its first mattress in collaboration with the sleep experts at Serta.
If variety is the spice of life, Shinola clearly loves the heat. Combining the beloved comfort of Serta’s mattresses and the style and craftsmanship of Shinola’s design team, the 313 mattress is the collaboration we didn’t expect but love to see regardless. The bed has a distinct look, featuring Shinola’s signature lightning bolt logos, a handsome stripe border, and premium stitching.
The mattress itself is ultra-soft and cool to the touch, thanks to Serta’s 313 Cool Cover fabric. For added coolness and comfort, the 313 mattress features a double layer of EverCool Fuze Gel memory foam and Serta’s Foam Core, which contours to your body and supports you while you sleep. Another benefit of the EverCool Fuze Gel memory core is that it relieves pressure on your body as you sleep to help you wake up energized and ready to take on the day.
For added accessibility and convenience, the 313 mattress comes shipped to your home in an innovative box to make the process of setting up your mattress easier than ever. It’s safe to say that the 313 mattress’s design and elite comfort make it the blend of form and function we have come to love and expect from our favorite Detroit-based brand. The Shinola x Serta 313 mattress can be purchased on Serta’s website starting at $889.