Shinola, a brand best known for its high-quality watches and bicycles, has been putting their name on a lot of items that are seemingly out of their wheelhouse lately. They now offer both a Leatherman multitool, a bocce ball set, several pocket knives, and baseball gloves. So, it shouldn’t come as a surprise that they’re taking another dive into something they’ve not dealt in before: audio equipment.
In a collaboration with renowned American turntable manufacturer VPI, Shinola has announced the Runwell, the brand’s first record player. Boasting the same precision styling and pared-down taste we’ve come to expect from the long-time Detroit-based brand, this plug-and-play turntable features a friction-free all-metal tonearm, a modular phono preamplifier, and a custom-built moving magnet phono cartridge. And all of its solid steel and aluminum machined components are housed upon an oaken base. There is no word yet in regards to retail price, but the brand will be releasing the Runwell for sale sometime in November of this year. [Purchase]