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Shinola’s Detrola Wall Clock Is Assembled from #tide Ocean Plastic Material

Shinola’s collection of wall clocks unsurprisingly takes a great amount of inspiration from its own watch catalog, and another one of the brand’s favorites has been transformed into home decor. The Detrola has long been one of the Detroit brand’s best-known watches, and now it’s getting some wall-mounted company as the first Detrola Clock has been announced in a trio of eye-popping colors.

The battery-powered release measures 10” in diameter and runs on a continuous sweep quartz movement. As opposed to the typical stainless steel casing you see on a Detrola wristwatch, this wall clock is encased in a #tide Ocean Bound Plastic material that’s all crafted in the brand’s stomping grounds of Detroit.

This is a major contrast to other wall clocks that Shinola has released, which were primarily encased in gunmetal or zinc cases, ultimately going to show the brand’s aim for sustainability with the use of recycled plastic. As we said, the forthcoming release will be available in three different colors: yellow, blue, and orange, each of which is accentuated by a crisp white dial while perfectly capturing the playful essence of Shinola’s popular timepiece.

As one of Shinola’s most loved wrist-worn designs, it was only a matter of time before the Detrola got the same clock treatment as its stablemate, the Runwell. The Detroit-based manufacturer’s Detrola Clock is not available yet, but feel free to join the waitlist on its website. The clock will retail for $295 upon release.

Purchase: $295

Photo: Shinola