The ‘Rodeo’ Is RUF’s Take On A Carbon Monocoque All-Terrain Porsche 911

Though the company dates back more than 80 years, it wasn’t until 1977 that RUF rolled out its first complete model. Since that time, the Pfaffenhausen-based outfit has developed a world-class reputation for producing some of the finest bespoke builds based on Porsche models that money can buy. And the German firm has now taken its hard-won experience and expertise in the high-performance auto sector and for the first time has applied it to a hardwearing, desert-ripping Safari build.

Christened the “RUF Rodeo Concept Coupe,” the vehicle is constructed around the same carbon fiber monocoque frame utilized by the brand’s elite CTR Anniversary (and SCR) models. Bestowed with longer-travel suspension, a bolstered ground-clearance, and five-arm rims shod in Michelin all-terrain tires, the rugged RUF features a four-wheel-drive system and was built to accept a naturally-aspirated or turbocharged version of RUF’s flax-six engine. The Rodeo Concept Coupe’s aesthetic design takes inspiration from three sources: Ralph Lauren’s 2011 Western Collection; Bruce Meyer, founder of the Rodeo Drive Concours d’Elegance; and Texan and RUF collector, Phillip Sarofim, ultimately resulting in the unmistakably South Western and Navajo-themed interior, custom bodywork adorned in a two-tone livery, leather mudflaps, leatherbound auxiliary lights, and a leather-wrapped Longhorn-esque bull bar.

Learn More: RUF