The ‘Rodeo’ Is RUF’s Take On A Carbon Monocoque All-Terrain Porsche 911

Mar 17, 2020

Category: Rides

Though the company dates back more than 80 years, it wasn’t until 1977 that RUF rolled out its first complete model. Since that time, the Pfaffenhausen-based outfit has developed a world-class reputation for producing some of the finest bespoke builds based on Porsche models that money can buy. And the German firm has now taken its hard-won experience and expertise in the high-performance auto sector and for the first time has applied it to a hardwearing, desert-ripping Safari build.

Christened the “RUF Rodeo Concept Coupe,” the vehicle is constructed around the same carbon fiber monocoque frame utilized by the brand’s elite CTR Anniversary (and SCR) models. Bestowed with longer-travel suspension, a bolstered ground-clearance, and five-arm rims shod in Michelin all-terrain tires, the rugged RUF features a four-wheel-drive system and was built to accept a naturally-aspirated or turbocharged version of RUF’s flax-six engine. The Rodeo Concept Coupe’s aesthetic design takes inspiration from three sources: Ralph Lauren’s 2011 Western Collection; Bruce Meyer, founder of the Rodeo Drive Concours d’Elegance; and Texan and RUF collector, Phillip Sarofim, ultimately resulting in the unmistakably South Western and Navajo-themed interior, custom bodywork adorned in a two-tone livery, leather mudflaps, leatherbound auxiliary lights, and a leather-wrapped Longhorn-esque bull bar.

Learn More: RUF

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Rides

lululemon's 5 Year Basic Henley Comes With Lycra Fabric For Superior Comfort

Giving the iconic 3-button design a 21st-century refresh with modern materials.

Posted By Gray Van Dyke

Partner
Featured Image

Moto Guzzi Honors Its 100th Anniversary With A Suite Of Special Edition Bikes

Sporting a color scheme inspired by the 1955 8-cylinder dustbin racer.

Posted By

Jan 22, 2021

Featured Image

ByKOLLES Is Really Building A 1,000HP Hybrid Le Mans Car That’s Street-Legal

Coming in 40kg lighter and 300hp more powerful than the competition car.

Posted By

Jan 22, 2021

Featured Image

This All-Electric Hermes Speedster Was Inspired By Classic Porsche 356s

Completely silent and emission-free, but still capable of hitting 36mph flat-out.

Posted By

Jan 22, 2021

Featured Image

Himalaya & Taylor Stitch Join Forces To Deliver A Modernized Land Rover Series IIA

A beautifully-restored pre-Defender with a modern powertrain & a suede interior.

Posted By

Jan 21, 2021

Featured Image

The 16 Most Iconic Italian Cars Of All Time

The all-time most celebrated designs from the world’s exotic automotive capital.

Posted By

Jan 21, 2021