Rolls-Royce Is Now Offering Bespoke Lifestyle ‘Modules’ For Its Cullinan SUV

First unveiled at the Concorso d’Eleganza Villa d’Este in 2018, the Cullinan marked Rolls-Royce’s first-ever SUV model, as well as the British firm’s first all-wheel-drive offering. Powered by a 563hp twin-turbocharged 6.75L V12, the Cullinan was intended to give discerning customers the ability to travel off the beaten path in complete luxury. And the West Sussex label is now doubling down in this area with the debut of the all-new Rolls-Royce Cullinan Recreation Module.

Discreetly housed in the trunk of the Cullinan, the Recreation Module consists of an automatic drawer with 48-liters of storage space — all of which are occupied by customizable kits neatly set in bespoke cases. Electronically deployed at the push of a button, the Recreation Module is completely customizable by the client, from the color and trim options, to the actual items contained within the kit, with Rolls offering setups to suit everything from fly fishers to rock climbers to skiers to base-jumpers. Rolls-Royce is also offering a pair of luxury slide-out tail-gate chairs to sit over the top of the module. Even with the module installed, the Cullinan retains its impressive 2,245mm of loading length 1,930-liter trunk capacity. To learn more about the Rolls-Royce Cullinan Recreation Module, you can check out the full press release linked below.

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