If you’re a fan of Formula 1 racing, it’s likely that you’re also well-acquainted with the famous ‘John Player Special’ livery. Introduced in the early 1970s, the black and gold colorway would quickly become one of the sport’s most notable dressings, especially when paired with Lotus’ winning platforms. Eventually, the iconic tobacco company’s unique hue would make its way to the world of wristwear, where it would adorn Rolex’s Daytona Cosmograph.
Listed (and sold) on RM Sotheby’s auction site for an estimated $1,588,898, the ‘John Player Special’ Ref 6264 that you see here is a record-breaking variant, boasting the title of the most expensive watch ever sold at an auction within the U.K. Its dial adopts the tobacco company’s black base coat, while an 18-karat gold case, Oyster bracelet, and folding clasp provide the perfect counterbalance to its shadowy interior. To complement the watch’s professional appearance, Rolex’s lauded Paul Newman dial makes an appearance, providing wearers with an additional step, as well as a unique subdial marker, detailing, and groove texture. Although this rare example was recently sold, you can still head to RM Sotheby’s auction page for a closer look.
HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more