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Ricoh Celebrates The GR III’s Urban Cult Following With 3,500 Street Edition Models

After Ricoh released its GR III model, the compact camera became incredibly popular amongst amateur street photographers, achieving something of a cult following thanks to the GR III’s fixed wide-angle lens, big sensor, overall quality, simplicity, and ease of use. And the Japanese electronics outfit is now capitalizing on the digital camera’s cult status in the urban photography scene with the limited edition GR III Street Edition camera.

Limited to only 3,500 units in total, the Street Edition distinguishes itself from the regular GR III with a bright orange lens barrel ring and a special asphalt-inspired grey grain-textured coating on the camera’s magnesium alloy body that affords additional grip. The Street Edition also comes with a leather strap and a detachable viewfinder adorned in the same metallic grey coat as the camera, and its LCD screen displays a special “Street Edition” logo upon startup. Inside, the camera goes largely unchanged, though there is a new “full-press snap” feature (which will be available for the regular GR III via a firmware update in the future but is debuting on the Street Edition). The Ricoh GR III Street Edition Digital Camera Kit is available for pre-order now, with pricing set at $1,200.

Purchase: $1,200