Reel Elastic Bicycle Storage System

Urban dwellers have been getting rid of their gasoline guzzlers and opting for pedal powered 2 wheelers now more than ever. This spike in adoption of bicycles as commuters has meant less storage space, but products like the Reel look to help solve that problem.

We’ve seen an array of bike accessories that increase storage capabilities, but they are usually limited to specific duties like carrying growlers, 6 packs, and so forth. San Francisco based Areum Jeong has teamed up with Yeongkeun Jeong to develop their innovative Reel elastic bike frame storage system, allowing for complete customization for riders. The system uses sticky rubber dividers, creating different wrapped patterns for any situation. This is perfect for transporting things like groceries, gym equipment, and any other essentials you can think of. Seeing that the system is customizable, you can implement Reel on literally any bike frame.