The history of Aviator sunglasses is fascinating. Obviously, they began being worn by pilots. Their consumer base was largely military; In the ’30s and ’40s, 70% of buyers were military pilots. The original design from Bausch & Lomb (of which Ray-Ban was a division) has evolved much throughout the years – but now, Ray Ban is taking us back in time, with the new (old) Aviator Reloaded Sunglasses.
The first sunglasses with the name “aviators” were created by Ray-Ban in 1937, specifically for WWII pilots. They were designed less to look cool than to cling tightly to your face, as you barrel-rolled in your P-51 Mustang. For the Reloaded Edition, Ray-Ban is bringing back the classic cable temple arms, which curl around your ears and ensure that they’ll stay strapped to your face. These special edition sunnies come in two colorways: gold frame with G15 Green lenses, or black frame with Blue Legend lenses. With only 500 pairs slated to be sold over the next 5 days, these sunglasses are a hot commodity – you better get your piece of history before it flies off the shelf.
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