It’s not every day that Helly Hansen and PUMA team up for a genre-enamoring collaboration, but for the second time in two years, we’ve been treated to a colorful collection from the industry-leading proprietors. In their most recent mash-up, bold branding, blocked colors, and sailing-inspired details adorn a menagerie of athletic-oriented outerwear.
The second PUMA x Helly Hansen capsule arrives with a handful of new styles for the upcoming season, and like the companies’ most recent endeavor, it calls upon less-than-subtle coloring, unique design principles, and a hint of classic tailoring to keep things interesting. Within, you’ll find a selection of saturated jackets, tracksuits, backpacks, and bottoms accented by four new footwear styles for adequate pairing practices. Co-branding throughout, the PUMA x Helly Hansen capsule infuses ‘90s DNA into each garment but opts for a more reserved approach when it comes to cutting-edge textiles. Nylon and cotton reign supreme here, while knit-upper Future Rider, RS-X Mid, Ralph Sampson, and LQDCELL sneakers round everything out with similarly-hued exterior panels. Head to PUMA’s website — where the collection is available now starting at $35 — for more information.
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