Often referred to as “The Lost Coast,” the western coastline of Mexico’s Baja peninsula offers some of the most pristine world-class surf spots on the planet, though the region’s rugged terrain and lack of paved roads and infrastructure make it exceedingly difficult to access this surfer’s paradise. Knowing this, Polaris has partnered with BFGoodrich, and a host of other off-road aftermarket outfits to build out a custom side-by-side for professional surfer James O’Brien to explore the Lost Coast.
Dubbed the “Baja Surfari,” the vehicle’s built around a Polaris General 1000 that’s been outfitted with an HCR Suspension long-travel suspension kit paired with Walker Evans General 2.5 Shocks. Riding on KMC beadlock wheels wrapped in BFGoodrich 30” all-terrain tires, the UTV’s also been treated to a No Limit Racing-built cage and front bumper, and a Mad Media-designed, WW2 fighter plane-inspired livery. The exterior sports a full suite of Baja Designs LED lighting and a WARN winch, plus the 999cc 100hp twin now spits burnt fumes via a Flowmaster XDR Off-Road Competition Exhaust. The interior now boasts PRP RS Suspension seats and 4.3 harnesses, a full Rockford Fosgate audio setup, Rugged Radios comm system, Suede Steering Wheel, waterproof FAK, and a Black Forest FF31 Fridge Freezer.