Pizza Hut DIY Movie Projector

Jun 8, 2015

Category: Food

Pizza and a movie together like peanut butter and jelly. So when the folks at Pizza Hut said they were going to make a pizza box that also acts as a DIY movie projector, we said, “It’s about time.”

In all seriousness, this is a pretty awesome concept. Teaming up with the team at Ogilvy & Mather, Pizza Hut created the aptly titled “Blockbuster Box.” It still delivers piping hot pizza to your front door, but also does something that we’ve never seen from this old school cardboard apparatus – and that’s double as movie projector. All you have to do is punch out the hole, insert the lens, scan the QR code, position your phone within the box, and you’ve got a nice movie night. There are four different boxes to choose from, and the QR code always patrons the ability to choose from four different movies (all in different genres) including Slice Night (horror), Anchovy Armageddon (Sci-Fi), Hot & Ready (romance), and Fully Loaded (action). Check out the video below to see it in action.

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