French auto manufacturer, Peugeot, is known for making reliable, if underwhelming vehicles. But every so often, they whet their teeth on bigger, bolder projects that help illustrate their prowess outside of the norm. This go-around, they’ve taken their popular 3008 SUV and transformed it into a far more capable off-road beast.
A one-off version of the brand’s best-selling SUV, this adventure-ready version has some superb upgrades that help elevate it to something you might actually want to take out to the campground and beyond. Unfortunately, they haven’t touched the 1.6-liter engine under the hood, but they have given this ride a number of other additions — including rugged steel wheels with off-road tires, shielding on the underbelly to protect from rocks and debris, a powerful LED light bar, and a roof rack. The brand even went so far as to add a rear-mounted bike rack and ARB Simpson roof tent. It’s just a concept right now, but this is further proof that Jeeps, Land Rovers, and Land Cruisers don’t have a monopoly on 4×4 adventuring.