Persol’s Iconic 649 Shades Mark Their First Collaboration In 50 Years

Feb 10, 2020

Category: Style

Persol is no stranger to the community spotlight whenever it releases a newly-contrived silhouette. But today, the announcement of their most recent project has left eyewear’s biggest names in shock and awe, revealing that, for the first time in Persol’s centurial history, a collaboration with the revered French fashion house, A.P.C., has been formulated behind closed doors.

The Persol x A.P.C. partnership hinges on one of the eyewear brand’s most prolific silhouettes, the 649. Released in 1957 as a fashionable essential for Italy’s tram operators, the rounded example took the style world by surprise, becoming an iconic variant that would help to further propel Persol’s promising catalog into the spotlight. Now, the 649 has been revised for a new generation, calling upon a seemingly identical orientation, acetate frame, and gradient lenses to solicit the same handsome persona it did over half a century ago. Head to the company’s website — where the Original 649 A.P.C. is available in White, Brown Transparent, and Green Transparent — to pick up a pair of your own for $370.

Purchase: $370

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

These CBD Gummies Are Made By And For The World's Most Elite Athletes

Performance-focused gummies proven to bolster health & well-being.

Posted By Tim Huber

Partner
Featured Image

Grand Seiko Unveils A 50-Unit 140th Anniversary Engraved Platinum Watch

The watch recreates the starry night sky above a Japanese mountain village.

Posted By

Jun 24, 2021

Featured Image

These Red Dot Award-Winning Titanium Glasses Weigh Only 3 Grams

An ultra-low-weight and top-shelf collection of customizable Danish eyewear.

Posted By

Jun 24, 2021

Featured Image

Balenciaga Shoots For The Stars With An Exhaustive NASA-Inspired Apparel Line

Including everything from socks and scarves to belt packs and bomber jackets.

Posted By

Jun 23, 2021

Featured Image

The 25 Best Style Accessories For Men

Essential add-ons that prove it's the little things that count.

Posted By

Jun 21, 2021

Featured Image

adidas Adds To Its A-ZX Drops With Three Shoes Inspired By Iconic National Parks

Along with an NPF Adilette slide for more leisurely, relaxed adventuring.

Posted By

Jun 21, 2021