Patagonia Action Works

Feb 8, 2018

Category: Living

Tinder, Facebook, and Snapchat are no longer the only big-name brands trying to connect people. Introducing the newly launched Patagonia Action Works.

This online service from the Ventura, California-based outdoor brand is aimed at connecting individuals with local environmental groups. Users can search either by location, or by grant categories (this includes land, water, climate, communities, and biodiversity) to connect with nearby organizations that are doing the hard, and often thankless work of advocating for the environment.

This move from Patagonia is a bit of a shift from their usual strategy of educating customers with the hopes that understanding and appreciating our natural world will catalyze action. The brand is now actually tapping into their own customer base in an attempt to connect their them with causes they care about. Chouinard, maybe showing his age, compared it to an online dating service. Frankly, we think the comparison is a little off. Though precarious, the state of the environment looks much more promising than our dating prospects.

Patagonia Action Works

More From Living

REC's 901 RWB Watches Are Built From Recycled Porsche 911 Steel

Taken from Akira Nakai's legendary personal sports cars.

Posted By Sean Tirman

Partner
Featured Image

The Compact Multi-Purpose Prefab ‘Studypod’ Can Be Dropped Anywhere

Functions as a workspace, micro gym, or even standalone bedroom.

Posted By

Jul 9, 2020

Featured Image

The Underground ‘Plan B’ House Is A Design-Savvy Doomsday Bunker

Outfitted with a water treatment system, generator, and indoor greenhouse.

Posted By

Jul 7, 2020

Featured Image

The 12 Best Bed Sheets

Today's finest foundations for creating a cozy sleep space.

Posted By

Jul 2, 2020

Featured Image

‘Little House On The Ferry’ Is A 3-Piece Prefab On Maine’s Forested Coast

Crafted and built with Quebec-sourced black spruce panels.

Posted By

Jul 1, 2020

Featured Image

Weber Arquitectos’ ‘Rancho San Simon’ Is A Serene Volcanic Stone Forest Abode

Enveloped in the natural beauty of the Mexican countryside.

Posted By

Jun 30, 2020