Panerai Leads The Way On Sustainability With A Watch That’s 98.6% Recycled

Apr 8, 2021

Category: Style

Pretty much every industry is making a concerted effort to move toward a more environmentally sustainable future, and that includes luxury watches. And while steps in that direction have mostly been incremental, like companies omitting plastic from their packaging, Panerai has taken a huge leap by creating a luxury watch that’s made almost entirely from recycled materials.

The Panerai Submersible ELAB-ID is a new iteration of Panerai’s diver that’s made from a whopping 98.6% recycled material by weight. The watch’s case and dial are made from the brand’s heavily recycled “eTitanium” material, and its strap is crafted from 100% recycled Grigio Roccia fabric. The hands are made from recycled white gold, the crystal is recycled sapphire, and even the Super-LumiNova lume is 100% recycled. The sustainability applies to the movement, too, with eTitanium bridges, recycled gears, and a 100% silicon escapement. Limited to 30 pieces and priced at over $60K, the ELAB-ID is a halo piece, but Panerai is also adding sustainability to its flagship Luminor with the Luminor eSteel. That watch introduces the titular new case material that incorporates recycled steel and is priced at a much more accessible $8,700.

Purchase: $61,700

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