Panerai Leads The Way On Sustainability With A Watch That’s 98.6% Recycled

Apr 8, 2021

Category: Style

Pretty much every industry is making a concerted effort to move toward a more environmentally sustainable future, and that includes luxury watches. And while steps in that direction have mostly been incremental, like companies omitting plastic from their packaging, Panerai has taken a huge leap by creating a luxury watch that’s made almost entirely from recycled materials.

The Panerai Submersible ELAB-ID is a new iteration of Panerai’s diver that’s made from a whopping 98.6% recycled material by weight. The watch’s case and dial are made from the brand’s heavily recycled “eTitanium” material, and its strap is crafted from 100% recycled Grigio Roccia fabric. The hands are made from recycled white gold, the crystal is recycled sapphire, and even the Super-LumiNova lume is 100% recycled. The sustainability applies to the movement, too, with eTitanium bridges, recycled gears, and a 100% silicon escapement. Limited to 30 pieces and priced at over $60K, the ELAB-ID is a halo piece, but Panerai is also adding sustainability to its flagship Luminor with the Luminor eSteel. That watch introduces the titular new case material that incorporates recycled steel and is priced at a much more accessible $8,700.

Purchase: $61,700

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

This Titanium and Bronze Utility Knife was Designed by Aerospace Engineers

A sliding utility knife with a two-piece interlocking Ti-6Al-4V chassis.

Posted By Tim Huber

Partner
Featured Image

HODINKEE Revamps Longines’ Sector Watch in a Vintage-Inspired Collab

Two watch industry heavy hitters put their heads together.

Posted By

Oct 26, 2021

Featured Image

The 15 Best Field Jackets for Men in 2021

A comprehensive list of our favorite iterations of the iconic military-inspired jacket.

Posted By

Oct 26, 2021

Featured Image

The 15 Best Chelsea Boots for Men in 2021

Class up your footwear with this classic silhouette.

Posted By

Oct 22, 2021

Featured Image

Style Guide: Brutalist

A collection of blacked-out goods inspired by the mid-century architecture style.

Posted By

Oct 22, 2021

Featured Image

Huckberry’s Carrying Exclusive Versions of the Faherty Legend Hoodie & Sweatpants

An olive melange twill variant of the advanced athleisurewear top & bottom set.

Posted By

Oct 22, 2021