Panerai Invented A New Type Of Platinum Alloy For Its Latest Luminor Watch

For its latest Luminor Marina watch, Panerai apparently decided that using a plain old platinum alloy just wouldn’t do. So they invented their own. Platinumtech is a brand-new alloy created by Panerai for the Luminor Marina Platinumtech, and it makes for one striking and durable luxury watch.

Platinum is one of the most lustrous and beautiful metals, which is why it’s a common case material for high-end dress watches. But it’s not a terribly hard metal, meaning it scratches easily. As such, it’s not featured all that often in sports watches. But Panerai has found a workaround with its new Platinumtech. Debuting in the new Luminor Marina Platinumtech, this in-house alloy boasts much greater durability and hardness than other platinum alloys, offering the wearer peace of mind against scratches. In addition to the superstar new material, the watch also features everything else you’d expect from Panerai, including the in-house, twin-barrel, P.9010 calibre automatic movement, an alligator leather strap, sapphire crystals on the front and back, and that iconic Panerai styling. Only 70 examples of the Panerai Luminor Marina Platinumtech are being produced, and they’re priced at $39,600.

Purchase: $39,600