On & Roger Federer Team Up On A 1,000-Unit Tennis-Inspired Sneaker

Jul 7, 2020

Category: Style

Seven months ago, On Running and professional tennis player Roger Federer announced that they’d be collaborating on a new sneaker; one tailor-made for purposeful, on-court use. Fast forward to the present day, and the pair’s ‘ROGER’ has finally been unveiled for the first time. As you might expect, it’s subtle, classic, and inherently ambitious.

When Federer joined forces with On Running for the signature shoe, he set out to create something that would serve as a contemporary foundation for the future — a piece of footwear that would inspire upcoming generations and act as a catalyst for the sport’s style-inspired variants. Over time, the sneaker shifted its focus from the court, becoming a hybridization of the genre’s sport-savvy examples and their more aesthetically-inclined counterparts. A quick glance will give you a subtle understanding of what makes the ROGER so special. It draws inspiration from the 1970s’ most prominent on-court variants while integrating cutting-edge technology like On’s CloudTec® sole unit, Speedboard®, and premium vegan leather, resulting in, what On claims to be, the lightest tennis-focused shoe on the market today. It’s also ultra-limited, with only 1,000 individually-numbered examples emerging during the sneaker’s first run. Head to On Running’s website to enter a raffle for the ROGER before July 8.

Learn More: Here

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

lululemon's Metal Vent Tech 1/2 Zip Is An Essential Part Of Any Winter Wardrobe

Pairing a slim fit with a seamless construction for comfort on the move.

Posted By Gray Van Dyke

Partner
Featured Image

NEZUMI & RUF Join On A Chronograph Watch For Classic Racing Enthusiasts

Inspired by a rich history of automotive excellence & Porsche passion.

Posted By

Jan 13, 2021

Featured Image

The 20 Best Lightweight Spring Jackets For Men

Keeping you warm and dry in the event winter rears its ugly head.

Posted By

Jan 12, 2021

Featured Image

Kashiwa Sato’s G-SHOCK Watch Collab Has 3 Swappable Bands & Bezels

Done in concert with renowned Japanese designer Kashiwa Sato.

Posted By

Jan 11, 2021

Featured Image

Zenith Brings Back One Of The First El Primero Chronos With A 1969 Revival

Completely reverse engineered from the watch's original blueprints.

Posted By

Jan 8, 2021

Featured Image

Puma Unveils A 2021 Motorsport-Inspired Capsule With BMW, Porsche, & Ferrari

More than two-dozen items including co-branded shoes, jackets, & bags.

Posted By

Jan 7, 2021