Since its founding in 2010, On has quickly emerged as one of the world’s preeminent suppliers of performance running gear. From its innovative CloudTec cushioning to its ultralight weatherproof apparel, the Swiss-based brand seems to have no shortage of offerings designed to change the way in which runners train. And with the announcement of its all-new NYC flagship store, On is poised to disrupt the running industry yet again.
Upon entry, customers will kick off their shoe shopping with a walk past what On is calling its “Magic Wall”. By pairing hidden gait analysis technology with a custom-built invisible foot scanner, On has developed a system that can measure your stride and instantly find a pair of perfectly-fitting shoes. And with over 52,000 runs logged in its database as well as accuracy that comes within 1.25mm, you better believe that the system will choose the correct kicks for your needs. Once customers have reached the end of the wall, they’ll find On’s entire catalog, meaning that there’s no length waiting for a store associate to pull stock. Finished off with a stint in the alpine scented dressing room, it makes for an experience like no other.