On Running’s First Flagship Store In NYC Uses Hidden Sensors To Analyze Your Form

Dec 17, 2020

Category: Living

Since its founding in 2010, On has quickly emerged as one of the world’s preeminent suppliers of performance running gear. From its innovative CloudTec cushioning to its ultralight weatherproof apparel, the Swiss-based brand seems to have no shortage of offerings designed to change the way in which runners train. And with the announcement of its all-new NYC flagship store, On is poised to disrupt the running industry yet again.

Upon entry, customers will kick off their shoe shopping with a walk past what On is calling its “Magic Wall”. By pairing hidden gait analysis technology with a custom-built invisible foot scanner, On has developed a system that can measure your stride and instantly find a pair of perfectly-fitting shoes. And with over 52,000 runs logged in its database as well as accuracy that comes within 1.25mm, you better believe that the system will choose the correct kicks for your needs. Once customers have reached the end of the wall, they’ll find On’s entire catalog, meaning that there’s no length waiting for a store associate to pull stock. Finished off with a stint in the alpine scented dressing room, it makes for an experience like no other.

Learn More: Here

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Living

Ken Onion & CRKT Teamed On A Low-Profile Folder Perfect For EDC

The Stylus is one of four new knives Onion has designed for the company.

Posted By Johnny Brayson


lululemon's Fast And Free Windbreaker Rethinks Traditional Running Outerwear

Crafted using stretchy SpeedWeave fabric for an uninhibited range of motion.

Posted By Gray Van Dyke

Featured Image

The 15 Best Leather Sofas For Your Home

Elevate your living space with this crop of cowhide couches.

Posted By

Apr 16, 2021

Featured Image

The 12 Best Mail-Order Mattresses You Can Buy Online

The centerpiece of any bedroom, which is also integral to your overall health and well-being.

Posted By

Apr 15, 2021

Featured Image

Herman Miller Just Reimagined & Revamped Modern Office Cubicles

Their incredibly small footprint makes them ideal for placement in corners and hallways.

Posted By

Apr 13, 2021

Featured Image

‘Earth 300’ Is An Atomic Superyacht Built For Billionaires & Climate Scientists

The wild, zero-emission concept is actually being built for launch in 2025.

Posted By

Apr 12, 2021