Oi Bike Bell by Knog

When we envision bike bells, we often see gaudy dome-shaped fixtures strapped atop a rented pink beach cruiser ridden by someone who clearly has no clue what they’re doing. They’ve had a negative stigma behind them for many years, and seasoned riders are more turned off by their appearance than interested in their utility. That all changes with the Oi from Knog.

The Oi is a bike bell that doesn’t look like a bike bell, but still resonates a soft, noticeable “ping” to keep you and others safe during a busy commute. With the shape of the handlebar in mind, the Oi hovers around the handlebars making it discreet and unrecognizable as a bike bell. Regarding sound, the Oi provides the perfect pitch, length of ring, and volume thanks to a spring-loaded actuator building into the mount. The strike of the bell is firm and fast, allowing for a good balance of volume and longevity of sound. It’s like saying “MOVE IT” without being too abrasive. Available for preorder on Kickstarter, starting $20. [Purchase]

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