As a startup from Sweden, Norra is in the business of building sustainable outdoor gear that’ll remain reliable and modular for years to come. Just take their latest release for instance — dubbed the Ljung Outdoor Pants — and you’ll see what we mean.
Not only does the brand swear by their recycled polyester and organic cotton construction, but the nuanced build boasts that timeless look we all know and love. Well, that and the fact that each pair hosts the likes of a two-way zipper for temperature adjustment, thigh pockets, a dedicated phone pocket, a dirt and water-resistant composition, velcro adjustment strap to eliminate the need for a belt, and EVA foam pads on the knees among other utilitarian features. Not a bad piece of outdoor gear for the price point. Available now for reservation on Kickstarter with an expected delivery date of May 2019.
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