Nike PHOTOiD : Custom Instagram Nike Air Max Sneakers

As if we needed another reason to love Nike Air Max 90s, the Swoosh has decided to roll out the option to customize your Air Max colorway using Instagram photos with their Nike PHOTOiD technology.

Nike always stays ahead of the curve when it comes to design innovation, and thanks to programs like Nike iD, they’ve allowed their customers and fans to create colorway options that wouldn’t normally be available at the retail level. With Nike PHOTOiD however, the footwear label has once again mixed things up allowing users to upload photos from their smartphone, tablet, and of course desktop to customize their very own pair of Nike Air Max 1 iD, Nike Air Max 95 iD, and our personal favorite, the Nike Air Max 90 iD. The PHOTOiD technology takes colors from your uploaded photos and applies them directly to the sneaker’s color palette for a truly custom shoe.

Try out Nike PHOTOiD for yourself through the Nike website.