Nike didn’t become the company it is today without a few performance-oriented breakthroughs, and after half a century of on-track innovation, there’s virtually nothing that can break its stride. Now, the brand has introduced a handful of new footwear models to appease devoted runners from differently-distinguished disciplines.
In 2019, Nike athlete Eliud Kipchoge made headlines when he shattered the world’s marathon record by 20 seconds, completing the 26.2-mile run in an unprecedented hour, 59 minutes, and 40 seconds. As a result, the athletic community honed in on Kipchoge’s training regimen, going so far as to take note of his adorned gear. Perhaps the most important part of the runner’s arsenal, Nike’s Air Zoom Alphafly NEXT% prototype shoes, became the industry’s hottest topic. Now, the full-length carbon fiber plate and pod-imbued examples have been announced for public sale, working alongside two alternative track silhouettes — the Nike Air Zoom Viperfly, and Air Zoom Victory — to round out the company’s Q1 running collection. Built upon the company’s Atomknit upper, a new version of Nike Flyknit upper that increases heel lockdown and aids in the transition of energy from the heel to the ball of the foot, these revolutionary examples promise a new era for track-oriented performance. Head to the company’s website to learn more.
HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more