Nike Honors Early Audio Culture With The Mixtape Edition Air Max

Jun 19, 2019

Category: Style

The era of vinyl and mixtapes has been referenced in Nike’s various collections throughout the years, but never like this. Amidst the ceaseless onslaught of releases from the company in recent months, the famed footwear manufacturer has once again struck gold with the announcement of the mixtape-inspired “Side A” and “Side B” Air Max 90s.

Harkening back to the Golden Age of B-Boy culture, Nike’s visionary shoes look to embody some of the quintessential attributes associated with the period. The Air Max 90 has been reevaluated and released in two different iterations — the White/Grey/Lemon “Side A,” and Black/Red “Side B” — both of which sport a translucent outsole with a hand-scrawled listing of eight iconic colorways: OG/Infrared, King of the Mountain, Anniversary Cork, Moon Landing, Lemon Frost, Untold Truth, OG/Ostrich, and BRS Powerwall. On the tongue, a printed graphic referencing “33 1/3 RPM,” the speed at which LP records play, has been tastefully implemented. Both the “Side A” and “Side B” are dressed in lightweight mesh and leather overlays, complementing the shoes’ tasteful branding, stitching, and cork insoles. You’ll be able to pick up the $170 “Side A” from Sneakersnstuff Berlin on June 15 — the “Side B” will release seven days later, on June 22.

Purchase: $170

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