Nike Honors Early Audio Culture With The Mixtape Edition Air Max

Jun 19, 2019

Category: Style

The era of vinyl and mixtapes has been referenced in Nike’s various collections throughout the years, but never like this. Amidst the ceaseless onslaught of releases from the company in recent months, the famed footwear manufacturer has once again struck gold with the announcement of the mixtape-inspired “Side A” and “Side B” Air Max 90s.

Harkening back to the Golden Age of B-Boy culture, Nike’s visionary shoes look to embody some of the quintessential attributes associated with the period. The Air Max 90 has been reevaluated and released in two different iterations — the White/Grey/Lemon “Side A,” and Black/Red “Side B” — both of which sport a translucent outsole with a hand-scrawled listing of eight iconic colorways: OG/Infrared, King of the Mountain, Anniversary Cork, Moon Landing, Lemon Frost, Untold Truth, OG/Ostrich, and BRS Powerwall. On the tongue, a printed graphic referencing “33 1/3 RPM,” the speed at which LP records play, has been tastefully implemented. Both the “Side A” and “Side B” are dressed in lightweight mesh and leather overlays, complementing the shoes’ tasteful branding, stitching, and cork insoles. You’ll be able to pick up the $170 “Side A” from Sneakersnstuff Berlin on June 15 — the “Side B” will release seven days later, on June 22.

Purchase: $170

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Flint and Tinder’s Quilted Waxed Shirt Jacket Is Built for Year-Round Wear

Huckberry’s esteemed house brand makes use of waxed cotton from the pioneers behind it.

Posted By Yoni Yardeni

Partner

The 7 Best Minimalist Wallets For EDC [VIDEO]

Streamlined front-pocket wallets built to declutter your daily carry.

Posted By Gray Van Dyke

Partner
Featured Image

Porsche Design Celebrates 50 Years by Resurrecting Its Original Chronograph

Special 50th-Anniversary Edition Chronograph 1 watches & a LE 911 Targa.

Posted By

Jan 19, 2022

Featured Image

The 15 Best All-Black Watches for Men in 2022

Add some stealth style to your wrist.

Posted By

Jan 19, 2022

Featured Image

J.Crew Taps Diemme for a Line of Appalachian-Inspired Hiking Boots

The high-end joint effort was entirely handmade in northeastern Italy.

Posted By

Jan 18, 2022

Featured Image

Grand Seiko Brings Its Snowy Dials to Two Celebratory GMT Sports Watches

The winter-themed timepieces celebrate the 20th anniversary of the brand's first GMT.

Posted By

Jan 18, 2022