Government agencies are not quite what comes to mind when you think of great logo design and branding. The NOAA, CDC, USGS, and all the rest of those wonky arms of the Federal Government appear almost exclusively in the news or at best on someone’s protest sign. NASA, however, has a visual identity that appears as margin sketches in elementary school notebooks and daydreams of wistful adults. This is due at least in part to the NASA Graphics Standards Manual.
More than just pioneering space travel, NASA was the first government agency to commission and use a graphics manual. This 220 page book printed in Italy is a review of that famous document. It includes 35mm slide reproductions, manual scans, and a host of essays on graphic design as it applied to the famous space agency. The book comes individually packaged in a static shielding pouch and measures in at 9.5 by 11.5-inches.