If you want an idea of how dynamic and powerful e-commerce can be, just take a look at Mr Porter. The premium online men’s retailer was only founded in 2011, but they’ve already established themselves as a powerful player in the menswear industry. Not only do they sell the some of the world’s finest clothing, but they produce great editorial content, consistently roll out one of a kind collections, and as of today – they even have their own label. Introducing Mr P.
Mr. Porter could’ve gone in a lot of different directions with this new brand, but they decided to keep things simple. In their words, the online retailer set out on this project in an attempt to make a range of clothes that they wanted. The collection is undeniably stylish, but it isn’t loud, gaudy, or in need of attention. It’s essentially a line of very well made men’s basics – and given the premium so many labels put on their clothing – it’s on the more affordable end of the spectrum. Take some time to scroll through their initial offerings and see if any of their shirts, trousers, or jackets pop out to you.
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