Motorola Project Ara
Earlier in the year we took a look at Phonebloks, a customizable modular smartphone. As one of the best product concepts we’ve seen all year, it’s no surprise that Motorola teamed up with Phoneblok’s creators to make the project a reality. Introducing the Motorola Project Ara.
The concept is quite simple, and quite ingenious at the same time. Rather than having to upgrade our entire phones every year (or even multiple times a year like some of us do), Motorola is developing technologies that will let users swap out individual parts and components of the smartphone. The project had already been underway for about a year before the team at Motorola reached out to the creator of Phonebloks, and was inspired by Android’s open software. Expect the developer kit to be released at the top of 2013. Check out the Phonebloks video below to get a better understanding of the idea behind this concept.