New Balance & Miller Lite Turned The 624 ‘Dad Sneaker’ Into A Beer Koozie

Two brands that are often associated with fatherhood are New Balance and Miller Lite, the makers of the ultimate “dad shoe” and “dad beer,” respectively. So it’s no wonder that the two brands have come together to create a magical product just in time for Father’s Day 2021: The Shoezie.

The Shoezie is exactly what its punny name would suggest; it’s a shoe/beer koozie hybrid. You may not have realized that your beer can needed a shoe before, but after seeing the Shoezie, you’ll see what your aluminum friend has been missing all these years. The Shoezie is based on New Balance’s iconic, dad-approved 624 silhouette, which oddly translates very well to koozie form. So how can you get a Shoezie of your own? Miller Lite will be giving them away on Father’s Day, June 20, via a random drawing. Each Shoezie will come with its own can of the original light beer, naturally, and the contest is open to residents of a select few U.S. states who are of legal drinking age. Take a look at the link below to learn more.

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Photo: Miller Lite