New Balance & Miller Lite Turned The 624 ‘Dad Sneaker’ Into A Beer Koozie

Jun 7, 2021

Category: Gear

Two brands that are often associated with fatherhood are New Balance and Miller Lite, the makers of the ultimate “dad shoe” and “dad beer,” respectively. So it’s no wonder that the two brands have come together to create a magical product just in time for Father’s Day 2021: The Shoezie.

The Shoezie is exactly what its punny name would suggest; it’s a shoe/beer koozie hybrid. You may not have realized that your beer can needed a shoe before, but after seeing the Shoezie, you’ll see what your aluminum friend has been missing all these years. The Shoezie is based on New Balance’s iconic, dad-approved 624 silhouette, which oddly translates very well to koozie form. So how can you get a Shoezie of your own? Miller Lite will be giving them away on Father’s Day, June 20, via a random drawing. Each Shoezie will come with its own can of the original light beer, naturally, and the contest is open to residents of a select few U.S. states who are of legal drinking age. Take a look at the link below to learn more.

Learn More: Here

Photo: Miller Lite

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Gear

Kick The Relaxation Into High Gear With Taylor Stitch's Après Pants

Lightweight, breezy, and available exclusively at Huckberry.

Posted By Sean Tirman

Partner

Luminox's Best-Selling Dive Watch Gets Two New Handsome Colorways

Exceptional dive timepieces now available with sunburst green and blood red dials.

Posted By Sean Tirman

Partner
Featured Image

Scoured: The Best Gear On Huckberry

Perfect for fair-weather potlucks and backyard cook-offs.

Posted By

Jun 18, 2021

Featured Image

Run Longer & Race Faster With adidas’ Innovative Adizero Footwear Collection

Featuring an all-new high-stack concept shoe known as the Prime X.

Posted By

Jun 18, 2021

Featured Image

You Can Now Get Luminox’s Best-Selling Diver In Two New Dial Colors

The ideal watch for waterborne adventures, now in sunburst green and blood red.

Posted By

Jun 18, 2021

Featured Image

Ooni’s Karu 16 Has The Backing Of The ‘True Neapolitan Pizza Association’

It’s the first home pizza oven to ever earn the approval of the Italian institution.

Posted By

Jun 18, 2021